Simonton Windows® Eyes Consumer Trends for 2012February 13 2012
COLUMBUS, OHIO – When the calendar flipped over to 2012, the team at Simonton Windows® didn’t rest. Instead they remained focused on homeowner trends to deliver what consumers want in 2012.
“We will continue our ongoing consumer-driven product innovations to provide windows that are attractive and energy efficient to meet homeowner needs,” says Mark Savan, president and COO of Simonton Windows.
Savan says there is an overall homeowner trend currently underway, in which the company says people are “creating a haven for a home.” The pattern involves baby boomers moving from larger homes to smaller, more manageable homes. In those homes they’re eager to add in comfort features, like low-maintenance, energy-efficient windows and doors.
A second pattern involves homeowners who previously settled in suburban areas now deciding to move into more urban areas. “These people are looking for greater access to the arts, hospitals and an overall city environment,” says Savan. “These resettling homeowners may seek out new windows in their homes for differing reasons, such as sound control, security and energy efficiency.”
High Demands for Highly Efficient Windows
Following the federal tax credit incentives offered during the past several years, homeowners have become more educated on energy efficiency benefits and features of windows and doors. “Consumers have become highly educated on ENERGY STAR® qualified products and believe in the value of these products,” says Savan.
“At Simonton, we’ve seen specific consumer requests for ENERGY STAR qualified windows and doors grow consistently this decade. These energy-efficient products make up a strong percent of sales for Simonton and we anticipate consumers will continue asking for them for many years to come.”
Homeowners Embrace Vinyl Windows
In addition to increasing their demands for energy efficient windows, Savan believes consumers have elevated their expectations and appreciation of vinyl windows during the past several years. “Along with energy efficiency, consumers want both low maintenance and beauty out of their windows,” says Savan. “We’re answering that demand with the Decorum™ by Simonton options which offer aesthetic appeal and easy long-term maintenance features.”
The Decorum by Simonton product line features attractive exterior color options of Brick, Chocolate, Bronze, Cream, Driftwood, Pine and Tan. On the interior, woodgrain choices of authentic Antique Cherry, Maple and Contemporary Oak are available. And, for homeowners who wish to match up their interior window hardware with lighting fixtures, appliances and other household items, custom metal finish options include Brushed Nickel, Oil-rubbed Bronze, Polished Brass, Dark Bronze, White, Driftwood and Tan.
Savan believes that overall for 2011, Simonton’s exceptional high ranking in the J.D. Power and Associates studies reflect both the contractor’s and the homeowner’s appreciation for the company’s value proposition.
“For more than 65 years our company has been dedicated to creating a high-quality, customized product to fit the needs of the individual homeowner,” says Savan. “We do that with a high level of service and with the most dependable lead times in the industry. These are the same core values that our company will rely on in 2012 and beyond.”
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